Women Who Blog

Since my last post about the need to use exact phrase with quotes "why women blog" to find any useful information, another student in the class located a reference to the "2009 Social Media Study" by Blogher, iVillage and Compass Partners which looks at women's use of social media based on surveys of two different population groups - a general population survey of 2,821 online women (53% of whom participate in social media at least once a week) and a survey of 1008 women from the Blogher network.

Most interesting to me was a chart on page p. 12 which compares the demographic characteristics of women who write blogs or post comments to other people's blogs from the two survey groups.

If look at just the general online population survey, 69% of those who participate in blogging do not have a college degree - which contradicts the stereotype many have of the blogosphere as inhabited by only the highly educated. In contrast, if limit oneself to the BlogHer network, only 30% have not graduated from college - so women who participate in BlogHer are not exactly representative of the female online blogging community.

When asked why they blog, little difference found between the general population group and the BlogHer community. The most frequent reasons given were:

• 76% for fun
• 73% to express myself
• 59% to connect with others like me

In contrast only 22% said they blog in order to "to persuade others/advocate" and 17% "to earn money"

Why Women Blog – Need Exact Search in Google

Students and I were trying, somehow, to find articles on why women blog. I know I had read some in the past, so why can't we find them in the search engines? I went to Google and tried a whole bunch of different terms - women blogging benefits - women blogging problems - women bloggers problems. And I had very little success.

Finally the light bulb went off and I remembered you could do a search at Google putting an exact phrase in quotes. When I entered "why women blog" (including quotation marks) in the Google search box, I got lots of hits right on target (7 on first page of hits plus a good video on second page). I'm listing them below for anyone who wants to follow up on this topic.

• Video: “Why Women Blog” uploaded by author to MomTV.com on Feb. 10, 2010. Based on a one year study where she asked women all over the country “Why do you blog? The main message I got from the video is the community building around bloggers & their readers. Also this video seemed like a lot better way to present one’s report than the traditional all text methods. Video also available at author’s own blog site Marketing to Women Online where more comments are posted.
• “Blissdom '10 - What I Learned About Women” what blogger Holly Buchanon learned about women bloggers at the Blissdom ’10 conference. Entry dated 2/7/10 on Holly’s Marketing to Women Online blog.
• “Why Women Blog” from the Crossroads Dispatches blog, dated 5/20/05
• “Why Women Blog Less than Men” from Newser.com, dated 10/27/09 – very short, not sure I agree.
• “Why Women Blog More than Men” from Jerminix” blog, dated 8/30/08
• “Why Women Blog” from the Feminist Majority’s Choices Campus Blog. Dated 6/19/09
• Wonderful link provided by commenter in above blog post to Bella DePaulo’s “For the Love of Blogging” at Huffington Post. Dated 6/19/09
• Great list of relevant articles at Highbeam.com where they want you to pay to read, but they give the source of each of the articles – many of which are also available on the free web; others available to SCSU people for free via EBSCO host at Miller Library web pages.